Son Ha SSP’s impression at the Wire & Tube Düsseldorf 2026 international exhibition

From April 13 to 17, 2026, at the Messe Düsseldorf Center in Germany, Son Ha SSP is honored to join over 1,300 enterprises from 76 countries and territories at the Wire & Tube Düsseldorf 2026 International Exhibition.
Returning to this prestigious event for the second time not only affirms the image of a courageous and professional Vietnamese brand but also marks a significant milestone in Son Ha SSP’s journey toward international market expansion.

Product-Centric Approach: Affirming the Capabilities of Vietnam’s Stainless Steel Industry

This year, the Son Ha SSP booth covers an area of 32m² at stand 4/E05, featuring a modern design highlighted by our signature orange brand color. We are showcasing and promoting high-quality stainless steel products, including: industrial welded pipes, decorative welded pipes, seamless pipes, and rolled coil samples, attracting significant interest from a wide range of international customers and partners.

Stainless steel pipes – The flagship product of Son Ha SSP

Son Ha SSP’s stainless steel pipe products are manufactured according to rigorous global technical standards, such as ASTM (USA), JIS (Japan), and DIN (Europe), ensuring they meet the diverse requirements of international markets. Notably, Son Ha SSP takes pride in being the only Vietnamese enterprise whose industrial stainless steel pipes and tubes are PED certified by TÜV (Germany), an international inspection organization. This is not only a “passport” for entering demanding markets but also a testament to Son Ha’s ability to maintain quality control according to international standards. Son Ha SSP stainless steel pipes are now present in more than 50 countries and territories—including the USA, France, Poland, Russia, Brazil, and India—steadily asserting their position on the global export map.

A space inside the Son Ha SSP manufacturing plant.

Son Ha SSP currently operates two factories with over 200 synchronized production lines, reaching a total annual output of approximately 80,000 tons. Heavy investment in technology and manufacturing systems not only optimizes productivity but also enhances the precision, durability, and consistency of our products. This serves as the core foundation enabling Son Ha SSP to strengthen its competitiveness and steadily integrate into the global supply chain.

When Culture Becomes a “Connecting Language”

In addition to high-quality products, Son Ha SSP’s exhibition space left a unique impression with its modern yet friendly style, reflecting the Vietnamese spirit through simple yet sophisticated details. This is how Son Ha tells the story of Vietnamese identity and cultural depth, inspiring international friends.

• “Vietnamsized” Cold Cut Platters: Featuring Vietnamese ham (giò lụa), jambon, cheese, beef jerky, shredded chicken, basil-flavored peanuts, fried corn, cashews, grapes, and cherry tomatoes, offering an experience that is both novel and familiar.
• Mung Bean Cakes and Sesame Candy: With their subtle, refined sweetness, these treats evoke the essence of traditional Vietnamese cuisine.
• Phở Cocktail: A bold twist that translates Vietnamese culinary heritage into a modern sensory language.
• Phin Filter Coffee: Bold and slow-dripping, mirroring the deep lifestyle and soul of Vietnam.
• Artichoke Tea: Light and refreshing, providing a sense of relaxation and balance.
• Exquisite Hand-Embroidered Paintings: Conveying Vietnamese culture through every meticulous needlework and thread.
• 3D Decorative Magnets: Depicting iconic images of Vietnamese culture and its people.

These simple yet identity-rich Vietnamese gifts encouraged many international visitors to linger, opening up engaging conversations and opportunities for deeper connections.
Throughout the five-day exhibition, hundreds of visitors stopped by the Son Ha SSP booth to learn about our products and exchange information. With meticulous preparation and a spirit ready to connect and conquer potential markets, Son Ha SSP left a profound impression at the Wire & Tube Düsseldorf 2026 International Exhibition.Take a look at the highlights of Son Ha SSP at the Exhibition: